When homeowners need a remodeler, where do they look first? Google. More specifically, Google Maps. It’s where homeowners search when they need to update their kitchen, remodel their bathroom, or expand their living space. And if your business isn’t showing up—or worse, it’s listed incorrectly—you’re missing out on high-value leads. It’s one of the most powerful ways to connect with local homeowners actively searching for your services. Studies show that 93% of consumers use Google Maps to find local businesses, and those that appear in the top three results—also known as the Local Pack—get up to 70% of all clicks. If your remodeling business isn’t optimized for Google Maps, your competitors are getting those calls instead of you.
The good news? With the right strategies, Google Maps can be a 24/7 lead-generation machine for your business. Let’s dive into how you can optimize your presence, rank higher in local searches, and turn Google Maps into a steady source of remodeling clients.
Setting Up & Optimizing Your Google Business Profile (GBP)
Your Google Business Profile (GBP) is the backbone of your Google Maps presence. Without a well-optimized GBP, your remodeling business won’t appear in top search results when homeowners look for services like “kitchen remodeler near me.” First things first—make sure your business information is correct and consistent. This includes your name, address, phone number (NAP), and website. Mismatched information across different listings can confuse both Google and potential clients, making you less likely to show up in searches.
Another critical step? Choosing the right categories for your business. If you specialize in bathroom remodels, kitchen renovations, or home additions, list those as secondary categories under your main “Remodeler” category. The more specific your listing, the better Google can match you to homeowners looking for your exact services. And don’t forget photos! Google reports that businesses with photos get 42% more requests for directions and 35% more website visits than those without. Show off your best work with high-quality before-and-after shots, project progress photos, and even team pictures to build trust with potential clients. This is an easy first step towards creating the perfect GBP for your business.
Why Google Maps Rankings Matter for Remodelers
Think about the last time you searched for a local service. Did you scroll past the first few results? Probably not. Homeowners looking for remodelers behave the same way. Businesses that rank in the top three of the Google Maps Local Pack get up to 70% of all clicks. If you’re not there, you’re invisible to a huge percentage of potential clients. This is why it’s so important to rank on Google Maps and to dedicate time to perfecting and maintaining your profile.
Google Maps also plays a role in mobile searches. 76% of people who search for a service “near me” visit a business within 24 hours. If your listing isn’t optimized, you’re missing out on those fast-moving leads. It might be obvious at this point, but if you aren’t on the map, your business will not even be an option for those potential leads. So what is the key to ranking higher? Reviews, keywords, and activity.
Businesses with frequent, high-quality reviews, keyword-rich descriptions, and regular updates signal to Google that they’re active and trustworthy. So if you’re not seeing the ranking you want, it’s time to double down on these areas, and make sure you’re treating it as another social media platform that deserves attention and care.
Simple Ways to Boost Engagement on Google Maps
Since it’s so easy to set up a profile and then forget about it, I’ll have you know that Google Maps rewards businesses that stay active. And luckily, it is less time-consuming than any other social media platform. Here are some small actions you can do to make your profile start working for your business:
- Post updates regularly. Set a reminder to do so if you need it. Highlight recent projects, seasonal promotions, or behind-the-scenes photos. Users trust an active business more than an empty profile.
- Answer questions in the Q&A section. Pre-load common questions like “Do you offer financing?” so clients see the answers right away and don’t have to wait for an answer from you.
- Respond to every review—good or bad. Engaging with reviews shows potential customers that you care and helps build credibility. We have an Instagram reel talking more about this topic that you can find on our Instagram profile @remodelersmarketingcrew
These simple habits don’t take much time on a daily basis, but can make a massive difference in how often your business appears in searches if you add them up.
Tracking Your Performance on Google Maps
Once you’ve optimized your Google Maps listing, how do you know if it’s working correctly? Will I get insights, notifications? Don’t worry, Google provides free insights inside your GBP dashboard, showing:
- How people find you (search vs. direct clicks)
- What actions they take (calls, website visits, direction requests)
- Which photos get the most views
This information is essential if you want to learn what you can adjust and fix in your profile. For instance, if you notice a dip in engagement, it’s time to refresh your profile—add new photos, encourage more reviews, or update your business description. If Google lets you know that your performance of clicks to your website are lower, make sure to create content that guides leads directly to it. You could also search Google as a user and check how your profile looks from your leads point of view. Try to step into their shoes and add questions that they often ask, and worries they might want to address before scheduling a firs meeting with you.
Conclusion
I hope you’ve learned that Google Maps isn’t just a tool for directions—it’s a powerful marketing machine for remodelers. When set up correctly, it helps homeowners find you quickly, builds trust, and generates a steady stream of leads. Even better, since Google Maps is often connected with other third-party apps like Waze, you can be found by leads that didn’t even have you in your radar. This means: more eyes on your business either way. By optimizing your Google Business Profile, staying active with posts and Q&As, and tracking performance metrics, you’ll ensure your business stands out in your local market. Start making Google Maps work for you today, and soon, homeowners in your area will be calling you first when they need a remodeler.
FAQ
1. How long does it take to rank on Google Maps?
With regular activity and reviews, most businesses see improvements in 30-90 days.
2. What’s the easiest way to get more reviews?
Ask happy customers as soon as a project is completed and provide a direct link to your Google review page.
3. Why do I need to post updates on my Google Business Profile?
Frequent updates show Google that your business is active, improving your chances of ranking higher in searches.
4. Should I run paid ads on Google Maps?
Google Local Services Ads can be helpful if you want instant visibility, but they work best when combined with a well-optimized profile.
5. Can I get leads from Google Maps without a website?
Yes, but having a website improves your credibility and helps convert more leads into paying customers.
