Introduction
So, you’ve created your Google Business Profile (GBP)—great! But simply having a profile isn’t enough to bring in consistent remodeling leads. To truly maximize its impact, you need to fine-tune every aspect of your profile so that when homeowners in your area search for a remodeler, your business stands out.
Google uses dozens of factors to determine which businesses appear first in local searches. If you’re not actively optimizing your GBP, you’re likely losing jobs to competitors who are. The good news? Small tweaks to your listing can increase visibility, build trust, and drive more high-quality leads to your remodeling business.
In this guide, we’ll walk you through how to optimize your existing GBP so you can attract more homeowners, boost conversions, and establish yourself as the go-to remodeler in your area.
Perfect Your Business Information
As you have learned, your Google Business Profile is often the first impression potential clients get of your company. This means that if any details are incorrect or incomplete, it can cost you leads. So in order to make sure everything is in check, keep these in mind:
- Ensure NAP Consistency – Your Name, Address, and Phone Number (NAP) should be identical across all online listings. Even small inconsistencies can confuse Google and hurt your ranking. Make sure this contact information is also often checked, if you have a professional e-mail, but don’t check it daily, it’s better to use your personal for example.
- Select the Right Categories – Your primary category should be “Remodeler”, or “Contractor” but you can also add additional services like “Kitchen Remodeler”, “Bathroom Remodeler”, and “Home Renovation” to target more searches. Make is at specific as possible.
- Update Business Hours – Nothing frustrates potential customers more than outdated hours. Make sure your business hours are correct, especially during holidays or special dates.
- Add a Compelling Business Description – Use 750 characters to explain who you are, what you do, and why homeowners should choose you. Keep it clear, engaging, and filled with local SEO keywords like “home remodeling in [your city].”
📌 Pro Tip: Businesses that fully complete their Google Business Profile are 2.7x more likely to be considered reputable.
Use High-Quality Photos & Videos
Homeowners want to see your work before they contact you. That’s why profiles with high-quality images get 42% more requests for directions and 35% more website visits than those without.
Adding photos isn’t just about making your listing look nice—it’s a powerful ranking factor. Google rewards businesses that frequently update their GBP, and uploading fresh images signals activity and credibility. Your goal should be to post at least one new photo per week. You can check out our guide about how to take amazing before and after shots for your online gallery!
Videos are another excellent way to capture attention. A short before-and-after video of a kitchen remodel, a time-lapse of a full-home renovation, or a client testimonial can make your business more appealing to potential customers. Visuals help create trust before a homeowner even reaches out, and it’s even better when they are short form, less than a minute long, easy to digest.
Remember, Google allows 360-degree virtual tours. If you have a showroom or an office space, consider adding a virtual walkthrough to enhance engagement.
Get More Reviews & Engage With Clients
Reviews are one of the strongest ranking factors on Google. They tell both potential customers and Google that your business is trustworthy and delivers great results. If you’re not actively collecting reviews, you’re missing a key opportunity to stand out from competitors and improve your ranking.
The best way to get more reviews is to make it easy for clients to leave them. After every project, send a quick follow-up email thanking them for their business and including a direct link to leave a Google review. You can also send a text message if that’s more convenient for your clients. If you’re struggling to get reviews, start small. Aim for at least one new review per month, and work your way up. Businesses with at least 10 reviews are 270% more likely to receive inquiries than those with none.
Equally important is how you respond to reviews. A quick thank-you to positive reviews and a professional, solution-focused response to negative ones show potential customers that you care about their experience. Ignoring reviews—especially bad ones—can make your business seem unresponsive or unreliable.
Keep Your GBP Active with Posts & Q&A
Google rewards businesses that stay active and engaged on their GBP. One of the easiest ways to do this is through Google Posts. Think of them as mini social media updates that appear right on your listing when potential customers search for you. Post about your latest remodeling projects, special promotions, or expert tips. For example, you could share a post titled “Top 3 Bathroom Trends for 2024” with a few images of your work and a short description. Google loves fresh content, and regularly updating your profile helps boost visibility. You can also offer exclusive content only avaiable on Google, and different from your other social media channels, so that your followers are more inclinided to search for you.
Another overlooked feature? The Q&A section. Homeowners can ask questions directly on your Google Business Profile, and if you’re not responding, you’re losing engagement. Be proactive—add your own FAQs like “Do you offer free estimates?” or “What areas do you serve?” to preemptively answer common client concerns.
Track Performance & Adjust
Once you’ve optimized your Google Business Profile, the next step is to measure its impact. Google provides free insights in your GBP dashboard, giving you a clear picture of how potential clients are interacting with your business listing. These insights can show you how customers find your listing (search vs. discovery searches), where they’re viewing your business (Google Search vs. Google Maps), and what actions they’re taking—whether they’re visiting your website, requesting directions, or calling your business.
Monitoring these metrics regularly allows you to spot trends and adjust your strategy accordingly. If engagement is low, it might be time to refresh your profile with new project photos, respond to more reviews, or update your business description with seasonal offerings. Additionally, take note of which posts and images receive the most views. If your before-and-after kitchen remodels are getting the most attention, consider making those the focal point of your updates.
Don’t just set and forget—optimization is an ongoing process. By analyzing your performance data and making small adjustments, you ensure your profile stays relevant and continues to generate leads over time. If you notice a drop in engagement, don’t panic! It’s a sign that you need to refresh your listing. Try adding new photos, gathering more reviews, or posting an update about a recent project to keep your profile active and relevant.
Conclusion
A well-optimized Google Business Profile is an essential tool for growing your remodeling business. By keeping your information up to date, uploading quality photos, gathering reviews, staying active with posts, and tracking your performance, you can ensure that your business ranks higher, attracts more homeowners, and converts more leads. Take these small but powerful steps today, and you’ll see the impact—more calls, more inquiries, and more projects on your calendar. Your next remodeling client is already searching for you. Make sure they can find you.
FAQ
1. How long does it take to see results from optimizing my Google Business Profile?
Most businesses see improvements in search rankings and lead generation within 30-60 days after making updates.
2. How often should I update my GBP?
At least once a week! Post project updates, respond to reviews, and keep your profile fresh.
3. Do I need professional photos for my GBP?
Not necessarily! While professional images are great, high-quality smartphone photos of your work will still boost engagement.
4. What should I do if I get a bad review?
Respond professionally, address the issue, and offer to resolve it. A thoughtful response can actually improve credibility with future customers.
5. Can I rank higher in Google Maps without running ads?
Yes! Consistent reviews, accurate information, regular updates, and quality images all help you rank higher organically.
