Home remodeling is a fast-paced world and industry. As a remodeler, we know that you are facing challenges that can hinder growth and profitability. The changing market, fierce competition, and social media saturation are just some of them, not to mention the difficulty of closing new jobs and generating new leads. Remodeling marketing ideas is not just about selling services; it’s a powerful tool to address these struggles with ease. This blog will explore some of those relatable struggles that you might be having, or will have down the road, and how well-done strategic marketing can turn these challenges into opportunities for growth.
Lead Generation
We can assure you, that you are not the only one struggling here. According to a 2022 Hubspot report, generating traffic and leads is the top marketing challenge facing businesses today, and remodeling businesses are not the excuse. This comes from the common mistake of relying on word-of-mouth or sporadic referrals instead of creating a value-based client journey that is able to convert and keep leads interested in working with you.
By adopting a digital marketing strategy that includes tactical local SEO, content marketing, and valuable paid advertising, your business can increase its visibility and consistently attract high-quality leads. As a step in the right direction, you can start by tailoring your landing pages and target your ad campaigns to your potential clients by using specific keywords related to your services. This way you can direct them right to your doorstep making lead generation both systematic and scalable!
Differentiation from competitors
In an ocean full of fish, it sure is hard to stand out. A study done by the Content Marketing Institute highlights that 63% of businesses aren’t using content marketing strategies effectively to distinguish themselves. Establishing a unique brand identity through a strong online presence can set you apart by far. Showcasing your specialties such as eco-friendly remodeling or luxury renovations through targeted content like blogs, eBooks and customer testimonials, positions your brand as a thought leader and builds trust with potential clients. You could start by defining your visual identity and branding throughout your online internet presence: use the same colors, fonts, and tone, so that your potential clients can start remembering you based on them. A nice logo looks good, but the brand that surrounds it, sells and keeps customers coming back time and time again!
Managing client expectations
Sky-high expectations paired with low budgets are not a good combination for successful customer experiences with marketing. As per a survey by Qualtrics, 52% of customers expect that companies will always meet their expectations. This is why communication is always key to managing client expectations, especially when they have a set budget or tend to be very specific about their needs.
Using e-mail marketing and social media platforms to educate clients about the remodeling process, timelines, and potential challenges helps set realistic expectations from the start. This way, they will have an idea of how your remodeling business works before even having their first meeting with you. Regular updates and behind-the-scenes content can keep potential clients engaged and informed about your work process. They can get accurate and updated progress reports throughout projects and see what they process might look like if they decide to work with you.
Seasonal Fluctuations
Business is as unpredictable as the weather, but good marketing is your best umbrella! Research from the National Association of Home Builders indicates that home remodeling activity has a tendency to peak during late spring and summer. Instead of cold-calling without a plan during off-peak season, make sure to ramp up your marketing efforts. This means spending more time planning seasonal promotions, special offers, and engaging social media content that encourages clients to book their projects during the slower months. In this case specifically, social media and email marketing are the best choices, since they will keep your public engaged all year round and ready to book when peak season comes around.
Prices too high or too low
Are you lowballing your services? Or even worse, are you overpricing it? A pricing strategy study by McKinsey & Company has found that a 1% price increase with steady volumes, can increase operating profits up to 11%. Working on your pricing strategy might be tricky, especially when the remodeling industry has competitive prices. The most important part is that it reflects the quality and value of your services. which can be communicated through case studies and testimonials. Make sure to document past jobs, and build a bold portfolio where you can justify your pricing and demonstrate the value that you provide as a remodeler. Visual tools are essential for marketing and gaining customer attention and keeping them engaged.
Talent Recruitment
The most important building job you’ll have, is building your dream team. Linkedin reports that 72% of hiring managers believe employer branding has a significant impact on their decision. Social media is a powerful tool to showcase company culture and career opportunities.
Highlighting team achievements. workplace environment and employee testimonials on your website as well can attract top talent who are a perfect fit for your values and vision. Make sure to demonstrate you have a balance between work and life and that your team is made up of passionate and hard-working people that share those same values.
Conclusion
Each of these challenges can be effectively managed and even turned into advantages through targeted marketing strategies. By understanding the specific struggles remodelers face and applying these insights, you can enhance your business operations, attract more clients, and stand out in the market. We invite you to visit our Remodelers Marketing Crew’s website and schedule a strategy session to discuss how we can help you transform your remodeling business challenges into success stories. Let us build your future together!
